General Notes

🔥 The Origin of Smash Attack
Once upon a grill, three lifelong friends—Haytham, Mahmoud (Moe), and Moataz (Z)—came together with one bold mission: to smash the ordinary and serve the unforgettable.
Their story wasn’t born in sterile, fancy kitchens or accredited culinary schools. It was forged during late nights at family gatherings, fueled by friendly arguments over the perfect burger, infectious laughter around the backyard grill, and a shared dream of creating something infinitely bigger than standard takeout or drive-thru meals.
🤝 The Founding Trio: Roles in the Fire
* Mahmoud (Moe) was the heart—the strategic driving force. Focused intensely on business development and expansion, he ensures an enduring commitment to premium quality and genuine customer hospitality, making every guest feel like part of the family.
* Haytham was the fire—the executor of bold energy. His passion drives brand growth, rigorous quality control, and financial oversight. He keeps the entire operation sharp, vibrant, and on a sustainable trajectory.
* Moataz (Z) was the brain—the culinary mastermind. He is the originator of the entire flavor vision, turning ideas into action and menus into iconic brands. He holds the secret to the signature flavor and proprietary sauce, translating shared dreams into a real, sizzling business.
In 2025, born from a tiny kitchen and a massive ambition, Smash Attack burst onto the scene.
Their signature? Smash burgers—seared to perfection, stacked high with premium ingredients, and always wrapped in the comfort of a toasted brioche bun. But Smash Attack was never just about a burger; it was about creating a dynamic experience where people could feel the energy, taste the founders’ passion, and leave craving an immediate return.
From that first small store to a rapidly growing local favorite, the trio has remained fiercely loyal to their original secret recipe:
* 🔥 Real, uncompromising ingredients.
* ❤️ Real, palpable passion.
* 💥 And a whole lot of smash.
Smash Attack isn’t just a restaurant. It’s a movement. It is a tribute to family roots, late-night dreams, and the unwavering belief that with the right mix of hustle and heart, anything can be grilled to greatness.